28.04.2010

Smith create theming for Climate Change campaign.

Smith have been appointed to develop a campaign for the Suffolk Climate Change Partnership, to be launched at the Suffolk Show in June 2010.

As part of their stated commitment to becoming the greenest county in the United Kingdom, the executive at Suffolk Climate Change partnership (SCCP) and Suffolk County Council (SCC) identified the need for an ongoing communications campaign to raise awareness of environmental issues and to connect individuals, businesses and communities within the county with the goods, services and support on offer locally to help them make smart, sustainable choices.

From their work in this area with EEDA, Smith were asked to develop a visual theme to elaborate on key strategic aims for the campaign. The main concept will be around the campaign strapline "We're all at it" – a reference to pro-environmental actions – how it will be illustrated is as yet to be concluded, but the double entendre has been noted in studio.

The campaign will focus on getting people to take pro-environmental action at any level and encourage them to make more smart choices when acting sustainably. The campaign is to be launched publicly at the Suffolk show in early June 2010.

Adrian Kimpton of Smith commented: "Smith have a strong history of developing successful public campaigns and the challenges they pose offer a good fit for our ideas-led approach to design and marketing. We are particularly pleased to be back working with Alex and in an area which we are committed to promoting, namely environmental and sustainable best practice."