Telephone:
07540 685718
Email:
paul@smithltd.co.uk
Smith UK Ltd
Ideas Factory NUA,
Cavendish House,
St Andrews Hill,
Norwich, NR2 4SN
Portfolio
Project:
Cost Effective Arts Branding, Marketing Strategy, Logo and Identity Guidelines
Client:
Arts Council/Theatre Is...
Relevant considerations
- Creating and promoting a brand aimed at children and young people
- Dealing with non-traditional forms of artistic expression
Brief
To increase participation of young people in producing cultural events and develop young theatre practitioners and entrepreneurs.
The project had to:
- Provide positive role models to young people
- Create the professional artists of the future
- Create a strong network of partners
- Create a hub and spoke framework which networks young people locally, nationally and internationally.
Designer Paul Oldman said "with such a striking name the job was made a lot easier...the name's unusual in that it's a statement, a piece of speech - so the obvious solution was to use a speech bubble! It's simple, but I think it's effective. And it reflects what IOT's all about - giving young people a voice and helping them take ownership".
"It’s Our Theatre has been really well received by all the target audiences we set out to engage with. We were delighted with the way Smith approached the project, and how they managed to take what was quite a technical brief and create something which is both simple and visually appealing, not just to the design audience that need to work with the guidelines but also to the young people we want to get involved with the project." Michael Corley, Communications Manager, Theatre Is...
