Telephone:
07540 685718
Email:
paul@smithltd.co.uk
Smith UK Ltd
Ideas Factory NUA,
Cavendish House,
St Andrews Hill,
Norwich, NR2 4SN
Project:
International Marketing Campaign, Brochure Suite, Advertising and Exhibition Design
Client:
Cambridge Education Group
FoundationCampus is part of the Cambridge Education Group. It offers international students Undergraduate and Master’s programmes in conjunction with a number of top UK universities. Smith were commissioned to create messaging and a visual identity for the brand, applying it to a suite of prospectuses, course finder guides, press ads and exhibition stands for use at international recruitment fairs.
A distinctive look was required for the materials to stand out in a crowded global market, and because FoundationCampus is a relative newcomer to the market, a strong and consistent identity was required which also clearly communicates the key USPs of each university.