Smith UK Ltd
Ideas Factory NUA,
St Andrews Hill, Norwich, NR2 4SN
International Marketing Campaign, Brochure Suite, Advertising and Exhibition Design
Cambridge Education Group
FoundationCampus is part of the Cambridge Education Group. It offers international students Undergraduate and Master’s programmes in conjunction with a number of top UK universities. Smith were commissioned to create messaging and a visual identity for the brand, applying it to a suite of prospectuses, course finder guides, press ads and exhibition stands for use at international recruitment fairs.
A distinctive look was required for the materials to stand out in a crowded global market, and because FoundationCampus is a relative newcomer to the market, a strong and consistent identity was required which also clearly communicates the key USPs of each university.