Smith UK Ltd
Ideas Factory NUA,
St Andrews Hill, Norwich, NR2 4SN
The brand idea behind 'The Punter' was to create a new chain of boutique 'Fulham Road' style gastro pubs. When our client came to us, they had 'an idea', a feeling of what they wanted but no actual sense of what their finished identity would look like. We had some influences: the owner's lineage, a visit to similar establishments in London gave us a sense of the feel and finish and we had a good brief from sampling the menu of the standard of cuisine on offer.
Apart from these peripheral influences, we were charged with creating a visual representation for the new business from quite literally no visual resources, and from concept to delivered identity, in a week.