Smith UK Ltd
Ideas Factory NUA,
St Andrews Hill, Norwich, NR2 4SN
Smith do what we do best – design and creative copywriting for this classic corporate brochure for one of europes largest infrastructure companies.
Part of the French-owned Bouygues Group with an annual turnover in excess of €30 billion – Colas Rail is one of Europe’s leading suppliers of railway infrastructure services – providing turn-key solutions from high speed rail systems to light and urban rail. Our brief was simple: produce an accurate, informing and impactful corporate brochure for one of Europe’s most prestigious infrastructure businesses. Smith undertook all creative copywriting and graphic design. Images supplied.
Whilst it’s rare for us to carry out ‘print’ projects such as brochures and books in isolation from a wider project such as a rebrand or identity change, we will often design brochures and applications as a scheme ‘beds in’. And occasionally we’re offered brochure or book projects that are just too hard to turn down. Sometimes it’s just great just to be a graphic designer again – just something in print please, yes, a brochure, that would be lovely.
However, design is nothing without content. And content is nothing without clarity and impact. This is where we offer a real strength; our writers have helped shape the communications of many of the world’s leading brands and did what they do best in shaping this provocative and persuasive piece of corporate communication.
The Colas Rail corporate brochure.