Smith deliver new identity and website for Microgenius

Graphic design company Smith have delivered a new identity and website for Microgenius, the funding website for sustainable energy

Smith were appointed by recommendation and delivered the site and identity over a month-long development process. The site is now live for registrations of interest at www.microgenius.org.uk

On the solution and working with Smith, Emily Mackay, Founder of MicroGenius said: “Appointing Smith was an exceptionally good decision. They've crafted a stunning brand and website in record time, and made the whole process seem simple. I've already recommended them to others"

Adrian Kimpton of Smith said of the creative solution: “The logo uses a computer cursor arrow to create an icon that represents the various processes that investors may fund through the micro generation process – for instance a waterwheel and wind and hydro turbines. This and the colour and typeface options were then applied to the registration website which used simple infographics to show how the process works from the investor and installer perspective.”

Microgenius aims to be the first place people go to find and invest in local green energy, such as hydro or wind turbines or renewable heating schemes, and a clever platform for cooperatives, community interest companies, and other projects to manage the investment process, cutting out administrative hassle and making management easier.